AIGCC, ClientEarth Publish Asia Greenwashing Guide

The guide looks to help the Asian financial sector understand greenwashing issues in the industry.

The Asia Investor Group on Climate Change (AIGCC) and environmental law firm ClientEarth have rolled out a greenwashing guide for the Asian financial sector.

The guide – ‘greenwashing and how to avoid it: An introductory guide for Asia’s finance industry’ – looks to help the region’s finance sector understand greenwashing issues in the industry.

The guide contains “practical information to combat greenwashing” including an overview of emerging forms of greenwashing and the different regulations, guidelines and legal action on greenwashing across Asia and other region supplemented by case studies from the region’s financial institutions.

It also offers recommendations for financial institutions to “guard against greenwashing risks”.

Anjali Viswamohanan, Director of Policy at AIGCC and co-author of the guide, said: “In order to effectively contribute to climate action, there needs to be a clear understanding of what greenwashing is and where concerns may stem from.”

“This guide explores case studies of emergent forms of greenwashing, touching upon issues such as transition finance, and provides a set of best practices which financial actors can adopt to minimise the risk of greenwashing.”